Healthcare at Home: The Rowan Report

By Roger McManus With this month’s announcement that Yelp has opened a healthcare review section, it is serendipitous that we had scheduled the seventh in Roger McManus’s 8-part series of articles on Inverse Marketing.This week’s installment teaches you what to do and what not to do when Yelp inevitably moves into the healthcare at home […]

On August 5, Yelp CEO Jeremy Stoppelman used his official blog to announce that the company has added a healthcare section to its popular review service. If it catches on, it seems a safe bet that it will one day expand from hospitals and physicians to the post-acute side of healthcare.