by Tim Rowan, editor
“A great marriage,” is the way Allscripts’ Director of Solution Management Marie Finnegan describes the newly formed joint venture between her company and Netsmart. (See “Allscripts Reinvests in Home Care” in this week’s issue.) We spoke with Ms. Finnegan and Area VP Jason Banks this week to learn how company insiders feel about the biggest change since Allscripts acquired Misys nearly eight years ago. [Details are provided about these 2 senior executives’ experiences getting involved with the joint ventures’ operations and providing solutions to what will be exclusively post-acute healthcare at home patients and clinicians.]
HCTR: Let’s start with the name. What will the offspring of this great marriage be called?
First, they clarified that the offspring of this marriage will be named after one of its parents. The new Netsmart will continue to be headquartered in Overland Park, Kansas but the entire Allscripts Homecare team will remain intact and continue to work from their current locations in Chicago and Raleigh.
Jason: We have already been working together since August of 2014, when we integrated some of our solutions into Netsmart applications to enhance clinical workflow and enable view access to some of the health records located within our respective EMR platforms. With our focus on Medicare and Medicaid and Private Duty home care and their emphasis on behavioral health, our goal is to have a streamlined user experience across the continuum of care for clinicians.
Marie: I say this is a great fit because they concentrate in the post-acute space, as we do, but with different solutions. Netsmart has an Electronic Medical Record that services the behavioral health space. They also offer Revenue Cycle Management, hosting, and IT outsourcing. Jason and I have been working together to move our products toward what he calls “frictionless” for the client. We had been working with several other solutions providers, including making plans to partner with somebody who can host our Homecare application and somebody who can add RCM to it. Now we are landing in a place where all of that can be done with Netsmart.
Jason: And it’s not just a technical synergy. Some of the services they provide, such as child and family healthcare, behavioral care and the like, bleed over into home care, so they have already been moving in our direction. At the same time, some of our Homecare clients have been expanding their service lines into these areas. In order to serve them we have been wanting to move in that direction.
Marie: We have been seeing some clients branching into both spaces. Netsmart has core competency in one area and we have it in another; so that’s why I call it a great marriage. We will maintain our focus on Medicare agencies; I don’t want anyone to think we are diverting from that mission. What we are doing is expanding into another skill set.
Jason: I am also impressed at how knowledgeable [current Netsmart and new joint venture CEO] Michael Valentine is about our side of the healthcare industry. He has been studying home care for a long time.
HCTR: What is your message to customers?
Jason: Our executive team has already reached out to our largest clients. We also have a team actively engaged in reaching out to every client, with the message that this joint venture is creating the largest tech company focused on human services and post-acute care. It will mean increased investment in resources to take both platforms to a higher level. We will also be telling them that nothing will change with regard to whom they are working with today: sales teams, support teams, and management teams will not be changing.
Marie: I’ve been telling my contacts, “Nothing for you changes. You are going to contact us the same way you do now. Leadership and management teams for home care are all still going to be there.”
©2016 by Rowan Consulting Associates, Inc., Colorado Springs, CO. All rights reserved. This article originally appeared in Tim Rowan’s Home Care Technology Report. homecaretechreport.com One copy may be printed for personal use; further reproduction by permission only. editor@homecaretechreport.com